Seddy Teddy makes Jacob’s toy story come true


When five-year-old Jacob Jackson went to his first Pride parade in 2015 and caught a red Seddy Teddy in the crowd, the pair instantly became inseparable. Little did he know that a few years later he would end up meeting his real life best friend at the very same event!

Having received a tip off from Jacob’s aunt about his favourite teddy, Seddon made it their mission to make his annual trip to Pride one he would never forget.

During the celebrations an unsuspecting Jacob was introduced to the life-size version of Seddon’s cuddly mascot. As well as getting some great pictures and chatting to his favourite bear, Jacob received a goody bag and a second Seddy Teddy, now nicknamed ‘Red Ted, Seddy Teddy’s cousin’.

Bolton-based Seddon is a proud supporter of the Manchester Pride festival and this year the company teamed up with the LGBTQ+ community from Salford Council to provide a Seddon van that was dressed by the children from the Beacon and Bridgewater Centres in Salford, who also helped to design their float.

Jacob’s aunt Gemma Fiorello, who reached out to Seddon to set up the meeting, said: “We were truly blown away by the whole experience. The entire team made such a fuss of Jacob and we will never forget the look on his face when he saw Seddy Teddy running over to say hello.

“We hope this will be a memory Jacob has for life and we’d like to thank everyone involved for making it such a special day for our family.”


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