Seddon Snowman flies into Media City to support Children in Need


The Seddon team recently wrapped up warm and donned Christmas hats to welcome their newest member to his new home at Media City.

The Five Gold Rings Snowman, designed by artist Adam Pekr, is part of the 40th anniversary celebrations of Raymond Briggs’ iconic picture book, The Snowman.

Seddon are sponsoring the Five Gold Rings Snowman as part of Wild in Art’s ‘Walking with The Snowman’ sculpture trail. The trail is the first ever sculpture trail inspired by the well-loved Christmas story, and includes 12 individually decorated giant snowman sculptures, each based on the song, The Twelve Days of Christmas and placed around the 200 acre site.

The sculpture trail is in collaboration with Penguin Ventures and aims to raise money for BBC’s Children in Need. The online auction is now live and the 12 snowmen are being auctioned to raise funds and make a real difference to the lives of disadvantaged children across the UK.

The company also invited local families supported by Urban Outreach and The Bolton Family to take part in a tour on the 10th December, ensuring Bolton residents from disadvantaged backgrounds were able to experience the festive spirit and meet Five Gold Rings in person.

The Seddon snowman is based around the idea of Five Salford Rings. The Snowman is wearing the first ring, a traditional Christmas wreath, around his neck. He is stood on a spinning wheel to represent Salford’s rich history in silk spinning. The two rings on his front are an industrial roller chain and a diamond ring, representing Salford’s economic development. Finally, he is wearing a life ring in case he decides to take a swim in The Quays!

Designer Adam is a Czech-born mural and airbrush artist who has recently painted two giant Bee sculptures for Bee in the City, as well as a giant Robin for Hoodwinked 2018.

Julie Gaskell, Head of Partnerships at Wild in Art, said: “It is fantastic to have Seddon involved with Walking with the Snowman, this is a great free event for families to go and explore over the Christmas holidays and is only made possible by companies sponsoring the sculptures”

John Shannon, director at Seddon said: “The magic of the nation’s favourite Christmas picture book has been perfectly captured in the Five Gold Rings Snowman, and we’re proud to be able to play a role in raising awareness and funds for such a worthwhile cause.

“We hope visitors to the trail enjoy trying to spot all 12 of these brilliant and colourful sculptures and that they feel inspired and encouraged to donate to those most in need this Christmas.”

Seddon’s snowman can be spotted outside The Alchemist, The Bund, The Quays, Media City until 06 January 2019.

You can also catch him tweeting here:

Text to donate to Children in Need

You can text to donate to BBC Children in Need as part of the annual appeal. Text donations closed on 31st December 2018.

To donate £5, text DONATE to 70405
To donate £10, text DONATE to 70410
To donate £20, text DONATE to 70420

Donate online

To make a donation online, please follow the instructions on the BBC Children in Need website.


Download your Supporter Kit and start fundraising for BBC Children in Need. Your kit comes with all the inspiration, tools and know how to get started.

Whether you want to challenge your friends to find the most Snowman sculptures, have a Snowman fancy dress day at school or work, or have your own Christmas bake sale, every penny helps to transform young people’s lives.

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