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SEDDON GROUP LAUNCHES ITS CHRISTIE PARTNERSHIP CHALLENGE 2010
The Seddon Christie Partnership is entering into its second year with the announcement of a unique challenge to be taken on by the staff at Seddon during 2010.
Seddon Group employees will be challenging themselves to complete the Yorkshire 3 Peaks Challenge in May 2010 carrying pieces of a 3D jigsaw to the top of each peak to erect images that represent both Seddon Group and The Christie. This one-off event is designed to raise significant amounts of money for the charity partnership, which has committed to raising ?1/4 million over two years to help experts develop a UK centre of excellence for the Magic Bullet treatment at The Christie in Manchester.
The Yorkshire 3 Peaks Challenge is a 26 mile circular challenge walk that starts and finishes at Horton-in-Ribblesdale, visiting the three highest peaks in Yorkshire - Pen-y-ghent (691m), Whernside (728m), and Ingleborough (723m. Teams of walkers will be required to climb 5200ft using compass and map skills whilst also carrying 3D jigsaw pieces to the top of each summit.
Seddon Group director, Stephen Seddon said; ?We are proud of our continued association with The Christie but wanted to complete a Challenge during 2010 that brought all our staff together with one group event. The Yorkshire 3 Peaks is a recognised event but we wanted to make it unique to the Seddon/Christie Partnership. By building 3D jigsaws at the top of each of the peaks we will make the challenge a real team effort and, hopefully, raise a lot of money for The Christie.?
2009 was an incredibly successful year for the Seddon Christie partnership, raising an incredible ?163,000 through employees participating in both team and individual challenges at major sporting events. Collectively the staff swam 14 miles, rowed 40 miles, walked 300 miles, ran 442 miles and cycled 2418 miles ? a total mileage equivalent to the distance from London to New York.
The chief executive at The Christie, Caroline Shaw said; ?This is a fantastic challenge that the staff at Seddon are taking on this year to raise funds for The Christie. Seddon?s support for the Magic Bullet treatment has helped us to trial the treatment locally with a view to developing this as a new form of treatment that will be available to thousands of cancer suffers across the UK and the world.?
Magic Bullet treatment targets the cancer cells without affecting the body?s healthy cells. It works by adding a radioactive molecule to patient's antibodies so the antibody can then trigger the immune system to kill cancer cells. Instead of eight cycles of chemotherapy over six months, patients can simply have two outpatient infusions over ten weeks, which means it also prevents hair loss associated with chemotherapy.
ENDS